F Amsterdam Logo Installation
For Fs flagship office in Amsterdam, the company wanted a physical logo statement that felt as refined and high-quality as their digital product.
The logo was fully custom-built from engineered composite materials rather than stone, chosen for their lightness, durability, and exact color consistency. The form had to be precise yet visually soft, matching Framer’s design language while maintaining structural integrity at scale.
Location
Netherlands
Completed
2025
Project Type
Experimental
Scope
Production
Client
Brand / showroom
Stones Used
A logo that gets seen
The installation sits at the heart of the entry hall, illuminated by controlled indirect lighting that enhances its sculptural quality.
Edges were refined manually to create a smooth tactile surface, while the matte finish keeps reflections subtle and premium.
Although no stone was used, the principles of craftsmanship remained identical — precision joins, flawless planes, and an emphasis on the visual weight and balance of the form.
Every component was CNC-cut, hand-finished, and assembled on-site to ensure a perfectly seamless appearance in the final environment. The end result is a quiet but confident landmark within F’s workspace.
The installation exceeded expectations — minimal, precise, and beautifully aligned with our brand. A perfect fit for our Amsterdam HQ
John Doe
Head of installations at F
